Located in the media capital of the world, The New York Produce Show and Conference serves the interests of the trade by running a substantial media outreach program. The program has various aspects. One element serves financial journalists interested in the business of produce. Another aspect serves journalists with culinary, shopping or homemaking interests. A final element is an outreach to consumer influencers of non-traditional types, such as those who blog, tweet or maintain Facebook presences speaking about food, restaurants and how people should eat.