Advertisers Demand Metrics around Online Video Usage

Uploaded on Nov 04, 2009 / 1 view / 5 impressions / 0 comments


Description

http://www.beet.tv/2009/11/advertisers-demand-data-on-where-video-ads-live.html
Advertisers want to know more about their neighbors and brands want to know who they're running next to and whether their ads are live in safe online environments, said Jayant Kadambi, co-founder and president of online video ad network YuMe.
Daisy Whitney, Senior Producer

Tags

  • YuMe
  • Kadambi
  • Jayant
  • user
  • behavior