Online Video Needs Scale to Win Big Advertisers, GroupM CEO
Uploaded on Oct 29, 2009 / 5 views / 14 impressions / 0 comments
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http://www.beet.tv/2009/10/rob-norman-group-m-talks-to-beettv-ceo-groupm-interaction-worldwide-we-are-still-spending-one-percent-or-less-of-our-total.html
Many big advertisers aren't convinced they can achieve the reach and frequency they want with online video, said Rob Norman, CEO GroupM Interaction Worldwide, in an interview with Beet.TV in New York last week.
Daisy Whitney, Senior Producer