Thursday, July 24, 2008
msnbc.com Deploys Highly Distributed Strategy for News Video, Charles Tillinghast Explains
While online news consumption is largely a destination activity akin to picking up a newspaper, Charles Tillinghast, president and publisher of msnbc.com, says that a highly distributed model is essential.
msnbc.com is the first national news organization to make its videos shareable via an embeddable code. Beet.TV first reported this development earlier this year. It also has a joint venture for political coverage with MySpace.
This is our third segment of interview with Charlie which we taped earlier this month in the msnbc.com offices in Manhattan.
-- Andy Plesser, Executive Producer
http://www.beet.tv/2008/07/msnbccom-has-hy.html