http://www.beet.tv/2009/09/we-have-seen-1-to-150-reduciton-in-cpm-each-quarter-since-we-started-the-company-my-perstive-is-rpices-have-been-ifnalted-a.html
Since the company's launch in 2006, online video ad network BrightRoll has seen CPMs for video ads drop by $1 to $1.50 each quarter. "Prices have been inflated and there has been a false equilibrium about scarcity," BrightRoll CEO Tod Sacerdoti told Andy last week at the OMMA summit.
Daisy Whitney, Senior Producer