http://www.beet.tv/2009/11/custom-video-creative-yields-three-times-clickthrough-yume-says.html
Online video ad network YuMe is generating engagement rates that are as much as three to four times higher or custom spots than for pre-rolls. That's what YuMe's CEO Michael Mathieu told Beet.TV during a recent interview in New York.
Daisy Whitney, Senior Producer