Tech on Upswing: Wall Street Journal Sees "Big Uptick in Q4"
Uploaded on Oct 29, 2009 / 5 views / 14 impressions / 0 comments
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http://www.beet.tv/2009/10/tech-advertising-on-upswing-wall-street-journal-sees-.html
For the Wall Street Journal, tech advertising has been a mainstay and it has been on the upswing recently. Brian Quinn, who heads digital sales for the Journal, told me that ''we have seen a big uptick in tech advertising in Q4." I spoke with him about the monetization of the Journal's online video initiatives including the new live program, the News Hub. Inventory is sold out.
Andy Plesser, Executive Producer