As some organisations careen recklessly into the digital future and others are left behind by remaining steeped in the ways of old, thought leaders are coming to realise there is an important middle ground. Most o6en that's where your customers and clients want you to be, the place where digital and analogue converge -­ the 'digilogue'. In the digilogue it is understood that digital satisfies a customer's mind while analogue soothes the heart.