During New York Fashion Week this year Kids Rock! adding a high-powered live music performance by 17-year-old Atlantic Records recording artist and The Voice finalist, Jacquie Lee, to the roster. This multi-brand live event and children's fashion show, presented by Haddad Brands featured celeb kids strutting the catwalk in Spring 15 fashion looks from the Levi's® brand, Converse, Nike, Jordan, Hurley and Nike SB. The show is a Rookie USA-sponsored event. All proceeds of the event went to Derek Jeter's Turn 2 Foundation, a nonprofit organization whose mission is to create and support signature programs and activities that motivate young people to turn away from drugs and alcohol and "Turn 2" healthy lifestyles.