http://www.beet.tv/2009/07/with-a-pedigree-in-non-fiction-and-reality-shows-bravo-is-looking-to-mimic-its-on-air-advertising-strategy-on-the-web-by-inc.html
HOLLYWOOD--With a pedigree in non-fiction and reality shows, Bravo is looking to mimic it's on-air advertising strategy on the Web by incorporating sponsors into shows, the network's new media chief Lisa Hsia told Beet.TV at the NATPE LA TV Fest in earlier this month.
Daisy Whitney, Senior Producer