New 12-episode web series Model.Live, which follows three international models as they strut runways around the world, launches today Vogue.TV and social networking site Bebo. Viewers can leave comments for the models on the Bebo page as well as receive text message updates about their activities throughout the day, making the television experience more interactive.
Once a week, the models will also answer one of the questions posed by viewers on sponsor site EXPRESS.com.
The clothing company EXPRESS is sponsoring the series, and the models will wear items from the line in the episodes which viewers can immediately purchase. Gossip Girl, a television broadcast series that is very popular with audiences online, also made money with product placement and sponsorships. This could be one of the main future business models for online creative content.
I re-posted Andy's interview with Bebo Marketing and Business Development VP Ziv Navoth filmed in Hollywood earlier this year.
Beet.TV also has a channel on Bebo.
--Kelsey Blodget, Associate Producer