Posted on Wednesday, April 23, 2008
www.beet.tv

ScanScout Has Big Deal for Overlay Ad Implementation

ScanScout, the Boston-based ad network that has been one of the leading innovators in providing overlay advertising into video streams, has just announced a big publisher agreement with Broadband Enterprises.

Logo_scanscout_2 Earlier this year at the AlwaysOn conference in New York, I interviewed Waikit Lau, ScanScout's co-founder and CEO. Waikit gives an overview of the value of overly ads and the business proposition of ScanScout which is both an ad network and a white label solution.

Congrats on this big win.

-- Andy Plesser