Monday, June 02, 2008
msnbc.com Launches Keith Olbermann Mini-Site as it Leads Video Streams of Cable Nets, Nielsen Online
On Friday, msnbc.com quietly launched a mini-site dedicated to "Countdown with Keith Olbermann." The company will make an announcement shortly, but Beet has been checking it out. Mighty convenient to find Keith's show and related clips like world's "worst" and "best" persons and one of our favorites, Oddball. Here's what a spokeswoman told Beet.TV:
The redesigned site gives "Countdown's" rapidly growing online audience a visually compelling TV-like viewing experience as well as an enhanced extension of the "Countdown" brand online.
I've pasted the Friday's segment below.
msnbc.com has been doing quite well video streams. According to Nielsen Online, it had some 99 million video streams in April, leading competitor CNN which registered 85 million streams.
For an overview of MSNBC's online video strategy, I interviewed Mark Lukasiewicz, Vice President of Digital Media at NBC News.
-- Andy Plesser