http://www.beet.tv/2009/09/apture-video-flight-to-googlereaders-will-leave-to-go-to-google-to-find-more-inforamitong-about-wat-thya-re-reading-as-a-pu.html
It's one of the most natural habits when online--hitting the back button or clicking over to Google. But the Web services company Apture wants to help publishers avoid that "flight to Google" by providing tools that can keep Internet visitors on a site longer. In fact, Apture CEO Tristan Harris told me at the Brightcove Alliance event in San Francisco in September that Apture's plug-ins are adding about five to ten minutes to any given page view on its publisher partners.
Daisy Whitney, Senior Producer