Saturday, July 19, 2008
Kyte Powers Huffington Post, 50 Cent and other big brands....
Kyte has substantially transformed from being a video camera phone sharing site, to a full-blown online video delivery tool for big brands. It is much more akin these days to the Platform or BrightCove, than Flixwagon or Qik.
Uploads from mobile phones are a small part of the content on the Kyte platform. It's really more about big brands that want customized delivery including a customized video player, branded channels on social networks and other valuable utilities.
The Huffington Post is using Kyte to stream the NetRoots conference.
50 Cent uses the Kyte platform to stream an astounding number of clips daily: Nearly 200,000 video views per day on some 30,000 web sites, according Danial Graf of Kyte. Some 22 million videos have been viewed since the channel started in November.
Daniel told me that monetization for his company's services will come through ad ad model, unlike BrightCove or the Platform which are paid sofware solutions. We caught up with Daniel in Madison Park a few days ago.
--- Andy Plesser, Executive Producer
http://www.beet.tv/2008/07/kyte-powers-huf.html