Interview with Brett D. Yormark, CEO Barclays Center – Brooklyn, New York, 2012
Uploaded on Jul 31, 2013 / 9 views / 249 impressions / 0 comments
Description
As the Chief Executive Officer of the Brooklyn Nets and Barclays Center, Brett Yormark has overseen all aspects of the team’s move to new arena in Brooklyn, including the rebranding, marketing, and sponsorship sales. Since he joined the Nets in 2005, Yormark's mission has been to make it the most accessible, inventive, fan-friendly, and community-active team in sports.
In his role as CEO of Barclays Center, Yormark has oversight for all facets of the sports and entertainment venue, including operations, event programming, sales, and marketing.
Under the partnership between Mikhail Prokhorov and Bruce Ratner, Yormark reports to the Board of Directors of both the Nets and Barclays Center. In January 2007, Yormark secured a 20-year strategic marketing partnership with Barclays, which includes the naming rights to Barclays Center. In addition to Barclays, Yormark has signed agreements with 10 major partners for Barclays Center.