Sunday, June 08, 2008
http://www.beet.tv/2008/06/next-big-thing.html
Next Big Thing in Online Video Advertising: Interactive Overlays
At Advertising 2.0 in Manhattan earlier this week, I caught up with David Rosenberg, who heads the Emerging Media group at JWT, the big global advertising agency.
David talks about the new aesthetics of online video advertising, a major departure from the traditional 30 second spot. David says that the pre-roll and post roll will become less prevalent. He sees the emergence of interactive advertising where users manipulate the ads they are watching. He says that some of this functionality can be seen in online video programming in Japan.
This is something to watch for in 12 months or so.
-- Andy Plesser