Brightcove, the Cambridge, Mass-based video services provider today announced the introduction of Brightcove 3, a new video publishing platform which has already been adopted by several big publishers including Showtime, Lifetime and FEARNet.com.
Jeremy Allaire, Brightcove Chairman and CEO, visited Beet.TV recently to demonstrate the new platform. For this interview, we have published the video in the new Brightcove 3 environment. Check out full screen to see how well the player works. It uses a new kind of dynamic delivery which adjusts the bitrate to the viewers' bandwidth.
Brightcove 3 has enhanced workflow functionality, which is appealing to big publishers.We understand that some big publishers will announce using the platform over the next few days.
The new solution provides a three-tier offering geared for small, medium and enterprise-sized customers. The three tiers offer different pricing schemes and publishing control tools. As Brightcove had been geared toward bigger publishers, the new lower-end service might appeal to many smaller companies and institutions for which is cheaper and easier to use, we are told.
-- Andy Plesser, Executive Producer