http://www.beet.tv/2009/06/starcom-expands-online-video-research-projects-brings-in-boa-general-mills-us-cellular.html
Starcom is expanding its research project called “The Pool” to include new publishers and advertisers focused on short-form content for the Web, said Tracey Scheppach, SVP and video innovation director at Starcom USA. In my interview at the OMMA Video conference in New York on June 16 she said new partners include AOL, CBS, BBE, Fancast, Microsoft Advertising and Tremor Media, with Starcom clients US Cellular, Bank of America and General Mills coming on board.
Daisy Whitney