Online Video Ad Standards Challenged by Creative Advertisers
Uploaded on Sep 30, 2009 / 0 views / 8 impressions / 0 comments
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http://www.beet.tv/2009/09/web-video-standards-spell-challenge-opportunity-for-advertisers-yahoo-video-says.html
Online video advertising faces many challenges, including standards and how such standards inform conversations with advertisers and marketers, said Rebecca Paoletti, the director of video strategy at Yahoo! She spoke with Andy last week at the OMMA conference during Advertising Week.
Daisy Whitney, Senior Producer