http://www.beet.tv/2009/10/the-changing-strategy-of-online-video-syndication-put-your-player-where-you-want-it.html
While many video publishers seek the widest possible distribution of their videos through an embeddable player and Media RSS, some, like HealthiNation and Virgin Media, are using a syndicated player which is placed on specific sites.
Andy Plesser, Executive Producer