Monday, August 11, 2008
DoubleClick Powers NBC Olympics Online Ad Insertion......No Overlay Ads Permitted by the IOC
For those of us who don't like to see overlay ads pop up or stream while watching video, you won't see any on the NBC Olympics coverage on MSN. That's a mandate from the International Olympic Committee, which keeps tight control of the way the Games are presented.
Microsoft's Eric Schmidt is one of the key executives in the MSN/NBC Sports joint effort for online coverage of the Olympics in the United States. He came by the Beet.TV studios on Friday to fill us in on various technical and advertising-related topics around the Olympics.
The ad formats are much like on television, with pre-roll ads and in-stream ads inserted between pauses in events.
All the ad inventory is managed by Google's DoubleClick. This is the first insertion of DoubleClick ads into Silverlight, the new Microsoft rich-media platform. The agreement to integrate DoubleClick and Silverlight was announced just last week.
-- Andy Plesser, Executive Producer
http://www.beet.tv/2008/08/no-overlay-ads.html