http://www.beet.tv/2009/04/online-video-ads-need-be-measured-for-brand-impact.html
While an entire industry has been created to measure the impact of conventional advertising on brand perception and purchasing, there is very little methodology around the impact of online video advertising.
Vizu provides publishers and marketers with information on how ads are effecting brand "lift." I spoke with Dan Beltramo, CEO last month at the Beet.TV Online Video Roundtable at the Adobe offices in San Francisco.
The San Francisco-based company is tracking the impact of video ads for Burger King, Hilton, Warner Brothers and other prestige marketers
Last month in LA we caught up with comScore Chairman Gian Fulgoni who told us that online video provides a dramatic impact on consumer behavior. .
Vizu is funded by prominent angels. Its first VC round was lead by Draper Fisher Jurvetson.
Omniture Following Video Views
In a related development to video advertising and measurement, Omniture will track views for viral video. Eric Eldon reports on this at Venture Beat today.
-- Andy Plesser, Executive Producer