Posted on Thursday, April 24, 2008
www.beet.tv

Social Media is the "New Local Media," Larry Kramer

The booming participation in social media is creating both a big opportunity and potentially a giant sink hole for media companies and marketers. How this will play out is far from being known at this stage, says Larry Kramer, founder of MarketWatch whom I consider a true media visionary.

I caught up with Larry today in Manhattan. He says the way for media and marketers executives to view social media is as "local." Not geographically local, of course, but community-centric.

Larry will explore this topic next week when he leads a panel at the paidContent social media conference in Los Angeles.

A couple weeks ago, I interviewed Forrester analyst Josh Bernoff who cites marketers who are finding successes in social media.

All the best to Rafat and the paidContent crew for a big success next week.

-- Andy Plesser