Saturday, August 23, 2008
Nike Launches Innovative Online Ad Campaign Powered is by VideoEgg
We think the success of online advertising will result from user interaction. Beyond just watching a video or seeing some snazzy Flash ad, users who opt-in to explore an ad will be more likely to establish brand loyalty...and buy stuff.
VideoEgg is on the leading edge of creative use of Flash and online video. The company has just launched a program for Nike in the United States.
It is an interactive shopping tool which is aimed at high-school and college women. It is running on 200 social media sites. Very interesting sharing functionality. See a screen grab below.
You can see the ad which is presently showcased on the VideoEgg home page.
For an update on opt-in online advertising, I interviewed Matt Sanchez, CEO and co-founder of VideoEgg. We spoke at Stanford last month. Matt was a participant in our online video roundtable. To see a segment from the round table about the promise of Flash as an advertising tool, find the clip here.
-Andy Plesser
http://www.beet.tv/2008/08/nike-launches-i.html