Damage control in social media: discussing effective strategies for
turning negative into positive
In the age of web 2.0, unhappy customers visit social networks and
blog about their complaints. It is therefore essential for
businesses to have a contingency plan on how to minimise the damage
done to a brand during a ‘viral
outbreak’. This interactive panel discussion is
led by Jennifer Gehrt, an author and thought leader on strategic
public relations. Jennifer, together with panellists will be
sharing their best practices on how to prevent negative viral news
from escalating and turning bad news to positive