Posted on Monday, May 12, 2008
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Paramount Pictures "Showing on Facebook" with VooZoo from FanRocket

Paramount Pictures is doing some very creative marketing of motion pictures in social networks with an application called VooZoo from Hollywood-based FanRocket.

At Digital Hollywood last week, we spoke with Danny Kastner, CEO of FanRocket. He gives a pretty lively demo here.

Paramount's Derek Broes explains the value of FanRocket to CNET News.com's Greg Sandoval in this big Hollywood roundup story today:

"Fan Rocket was a natural," Broes said. "We are a motion picture company that doesn't have a lot of technical experience and we're not in a position to be bringing in engineers on staff and start building things. The folks at FanRocket and Danny Kastner, their CEO, immediately got what I was trying to accomplish. We took off from there. VooZoo is only a first step in a larger strategy."

Still more coverage ahead from Digital Hollywood!

-- Andy Plesser