http://www.beet.tv/2009/01/panache-has-deal-with-mtv-for-instream-video-ad-serving.html

In what might be the biggest breakthrough for Panache, a Los Angeles-based video ad insertion company, MTV has agreed to deploy its program across its sites. I interviewed Panache CEO Steve Robinson at Streaming Media East this past May in New York. I've republished the interview here.
Here is the company press release.
-- Andy Plesser, Executive Producer