Thursday, July 24, 2008
Online Video Needs Scale to Compete with Television, TV Week Editor Greg Baumann
PALO ALTO -- Creative online video programming is getting funding and proliferating, but its financial success won't rival television's until it can reach a much larger audience, TelevisionWeek editor Greg Bauman says. A key breakthrough will come when consumers can watch online video easily in their living rooms.
Greg, who is based in Los Angeles, is also the editor of Web Video Report, launched under TelevisionWeek and now a part of fellow Crain Communications pub The Ad Age. Web Video reports on original entertainment content produced on the web.
I interviewed him on Monday at Beet.TV online video roundtable at Stanford.
Another attendee, San Francisco Chronicle editor Phil Bronstein, just blogged about the event.
--Kelsey Blodget, Associate Producer
http://www.beet.tv/2008/07/online-video-ne.html