Sunday, August 24, 2008
Microsoft Has "Olympic" Showcase for New Silverlight Online Video Platform....Silverlight 2.0 Supports Embeddable Player
With 72 million video streams of NBCOlympics.com viewed through Saturday, developers at Microsoft have reason to celebrate.
Silverlight The new rich media web plug-in, called Silverlight, which has had little implementation by the broadcast industry, seems to have worked well.
On the day of Olympics began, I interviewed Eric Schmidt, Director of Media and Advertising Evangelism at Microsoft. He is one of the key team members who has worked with the NBC Sports organization in implementing Silverlight and the overall workflow of online Olympics coverage.
He hopes that in six months Silverlight will be considered by a large number of video publishers as a distribution platform. Surely the Olympics has been a very high visibility showcase.
We understand that the site will remain live with video on demand for a while (not sure how long) -- so if you missed the games, you still watch online.
Silverlight is Embeddable
In this interview, Eric says that Silverlight 2.0 supports the creation of embeddable video players. Sounds like news to us.
-- Andy Plesser, Executive Producer