Monday, June 16, 2008
http://www.beet.tv/2008/06/yume-inks-deal.html
YuMe Inks Deal with Microsoft for Video Ad Insertion
YuMe, one of the mosts prominent of the emerging new online video ad networks, has inked a deal with Microsoft. Beginning this summer, MSN will employ the YuMe system to insert advertising around unsold inventory.
According to a spokesperson for YuMe, "YuMe now represents more than 500 million streams each month and reaches more than 68% of the total US online population (more than 120M uniques)."
We have republished an interview with YuMe CEO Jayant Kadambi.
-- Andy Plesser