Ilinčić studied architecture and design at the Faculty of Applied Arts, University of Arts in Belgrade, before coming to study at Central Saint Martins in London in 1999, where she graduated with an MA in Women swear.

She has her eponymous label, first showing at London Fashion Week in 2003; the range includes day and evening dresses, hand bags and swimwear. Ilinčić is known for bold use of colour, luxurious fabrics and clean, elegant lines.

She has also produced diffusion lines for high street stores Whistles and Debenhams.