http://www.beet.tv/2009/08/mtv-networks-is-currently-selling-ad-inventory-into-the-format-it-officially-declared-the-winner-for-online-video-and-the-med.html
MTV Networks is currently selling ad inventory for the format it officially declared the best for online video, and the media company expects other Web publishers to follow suit, said Jason Witt, SVP and GM of MTV's digital advertising unit in an interview with Andy last week in Manhattan. The best is a 5 second pre-roll plus overlay.
Daisy Whitney, Senior Producer