http://www.beet.tv/2009/08/the-huffington-post-is-driving-revenue-to-msnbccom-.html
REDMOND, WA -- MSNBC.com, the first major video news organization to provide sharable videos, has found booming usage of its videos off its site, notably on the Huffington Post. Seeking to monetize this "off-the-site" consumption of video, the company will soon insert advertising into its embeddable player. Managing the ads in the embeddable player is YuMe, a Redwood City-based video ad newtwork.
Andy Plesser, Managing Editor