http://www.beet.tv/2009/03/iwidgets-brings-diggnation-videos-to-facebook.html
As video consumption becomes increasingly less destination based, video publishers are embracing a strategy to get their content out to where consumers are -- notably in social networks.
Today, Revision3, the producer of Diggnation and several other original online video shows, has announced a deal with iWidgets to bring Diggnation clips to Facebook.
Earlier this month in San Francisco at the Beet.TV Online Video Roundtable, I spoke with iWidgets CEO and Founder Peter Yared about the imperative for video producers to embrace a decentralized distribution strategy using widgets. I've republished the interview today.