http://www.beet.tv/2009/11/the-promise-of-online-video-is-beyond-television-20-experts-say.html
The opportunity is much more than simply re-purposing television ads, as a kind of "Television 2.0." This section from the Beet.TV Online Video Roundtable was moderated by Ad Age's Michael Learmonth. Participants in this clip include Micheal Mathieu, CEO of video ad network YuMe, Rob Norman, CEO of WPP's GroupM, Robert Davis of Ogilvy and John McCarus of Digitas.