Word of Mouth Marketing - It's now practical to build a business online for zero true dollar cost, purely through sweat equity.

Word of mouth is what builds businesses. You know the half of a trillion dollars that all the companies in the world spend on marketing? They convert by best numbers at the 12th or 13th percentile.

Word of mouth creeps into the low 70s, so if your buddy says we need to go see this movie, or you need to try out this makeup company, you're going to try it 7-8 out of 10 times.

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