Wednesday, June 04, 2008
http://www.beet.tv/2008/06/europe-maybe-be.html
Europe Maybe Better Market for Online Video Monetization, Tremor CEO
Jason Glickman, founder of New York-based Tremor Media, a video ad network, has his sites on European expansion where he says the business for online video advertising may be greater.
As we reported yesterday, advertising rates for online video advertising could be as high as $35 per thousand views.
Tremor has positioned itself for expansion into Europe with a strategic investment first reported this past weekend. This is in addition to some $20 million raised in venture capital.
Jason explains the position the company occupies as an ad service network for mid-sized publishers. We caught up yesterday at the paidContent conference in Manhattan.
-- Andy Plesser