http://www.beet.tv/2009/06/gordon-crovitz-news-brands-can-convert-10-percent-of-uniques-to-paid.html
Gordon Crovitz, former longtime publisher of The Wall Street Journal, has partnered with Steven Brill and Leo Hindrey to create an e-commerce company for news publishers to charge for content.
Crovitz was an attendee last week in California at the Journal's D: All Things Digital conference. In this interview conducted with Beet.TV, he explains that news brands can charge an audience of 10 percent of a site's monthly unique visitors for some premium content. That could have a big impact on their profit and loss, he says.