http://www.beet.tv/2009/07/next-new-networks-betting-big-on-midtail.html
Virginia Heffernan of the New York Times calls Next New Networks’s shows “midtail miscellany.” During a chat with Beet.TV at the OMMA Video conference in New York in June, the company’s co-founder Fred Seibert likened Next New Networks' approach to the early days of broadcast and especially cable, which became successful through carving out niches.
Daisy Whitney, Senior Producer