Video Search Monetization Works: Blinkx CEO Claims
Uploaded on Dec 03, 2008 / 69 views / 104 impressions / 0 comments
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http://www.beet.tv/2008/12/video-search-mo.html
Video search works, particularly around professionally-produced content. Suranga Chandratillake, CEO of Blinkx, the London/San Francisco-based video search engine, told TechCrunch's Erick Schonfeld in this segment from the Beet.TV Online Video Roundtable that his company is serving ads on 80-90 percent of professionally produced content and on 10-20 percent on user-generated content. The ads are both display and in-stream.
Here is Erick's report on the company's most recent earnings. Revenue is rising substantially, he finds.
While display advertising is down, video search is a growing and viable business, Suranga says.
-- Andy Plesser, Executive Producer