Interactive Pre-Roll Ads Increase Consumer Engagement by 4X

Uploaded on Dec 16, 2009 / 10 views / 21 impressions / 0 comments


Description

http://www.beet.tv/2009/12/scanscout.html
Interactive pre-roll ads are four times better in engaging consumers than standard pre-rolls do, video ad network ScanScout told Beet.TV, citing the success from a recent Vaseline campaign run across its network.
Daisy Whitney, Senior Producer

Tags

  • video
  • network
  • ad
  • Vaseline
  • ScanScout