UDIFU is a Shanghai-based affordable luxury brand of ‘ready-to- wear’ woman’s apparel begun by it’s founder & creative directive Zhuliang Li in 2006.

In classical China’s 2300 year core, there is a philosophy that man is an integral part of nature. A strong expression of this ancient Chinese theory is the human lifestyle following up on the rules of nature, combining itself with it’s subject on an essential, serene, and ecstatic order.