http://www.beet.tv/2009/07/adobe-readies-open-framework-for-universal-video-player.html
Adobe seeks to unify the many flavors of video players with one universal framework, which it calls Strobe. The program, which has picked up a number of partners, is close to being launched, according to Adobe's Jen Taylor in this interview. Strobe was announced by Adobe in April.
Andy Plesser, Exec. Producer