http://www.beet.tv/2009/06/espn-to-share-results-from-emerging-media-lab.html
ESPN plans to share regular results from its Disney ESPN Ad Lab for emerging media perhaps as early as this summer, Beet.TV has learned. The Ad Lab tests ad execution and ad models, providing insight into what works and doesn’t work, ESPN’s Artie Bulgrin, senior VP of research and sales development, explained during an interview with Beet.TV at OMMA Video in June in New York.
Andy Plesser, Exec. Producer