Friday, July 25, 2008
Disney/ABC Digital Chief Albert Cheng: It's All about "Deeplinking"....You Can Find "Lost" on Hulu
PALO ALTO -- Wide distribution, or "deeplinking" to ABC online video programming is essential, says Albert Cheng, head of digital operations for Disney/ABC Television. I interviewed him on Tuesday evening at Stanford after he opening night panel of the AlwaysOn conference.
To demonstrate the point, Albert told us that ABC shows "Lost" and "Desperate Housewives" can be found through searching Hulu, the big online video portal operated by NBC and News Corp. These links to ABC shows don't actually play on Hulu, but launch an ABC video player.
It's interesting how big destination sites like ABC.com are using extensive distribution strategies.
Yesterday, we blogged about the strategy over at msnbc.com
Much, much more from the AlwaysOn conference to come. Congrats to Tony Perkins and his staff for another outstanding conference.
-- Andy Plesser, Executive Producer
http://www.beet.tv/2008/07/disneyabc-digit.html