Wednesday, July 09, 2008
Mochila Enjoys Growth in Digital News Syndication Marketplace
Mochila, an online marketplace for syndicated news and feature content, has increased distribution of its media by 35 times since late last year, according to a spokesperson for the company.
Mochila currently offers rights-managed content from 360 top content brands to its 3,800 members and is adding half a million new content assets each month. The Associated Press, Reuters, Getty and hundreds of others already offer their content through the site.
Mochila's connects content owners, publishers and advertisers to everyone's advantage and isn't facing much competition, so this impressive level of growth makes sense. Most of Mochila's members acquire ad-supported content for free, but articles, photos and video can also be purchased a la carte for a fee.
CEO Keith McAllister told Andy that Mochila will launch a new feature called Mochila Sections this August, which will let big-brand advertisers own the brand experience over verticals like health, family, and automotive.
--Kelsey Blodget, Associate Producer
http://www.beet.tv/2008/07/mochila-connect.html