New “Generations” Toys Based On the Iconic Brand’s 30-Year History and the New Film TRANSFORMERS AGE OF EXTINCTION Make 2014 a Memorable Year for Fans
announced details of the 30th Anniversary celebration of its iconic TRANSFORMERS brand today at The American International Toy Fair in New York. 2014 will be “More Than Meets The Eye” for the beloved franchise, as OPTIMUS PRIME and the AUTOBOTS return to theaters in the new movie TRANSFORMERS: AGE OF EXTINCTION this June from Paramount Pictures and director Michael Bay. Hasbro will also celebrate the 30th Anniversary with a variety of new brand experiences including digital gaming, KRE-O construction sets and more.
”TRANSFORMERS is one of the biggest brands in the world, and we’re thrilled to be celebrating its 30th Anniversary with a year of tremendous innovation and excitement from our entertainment, our toys and our partners,” said Eric Nyman, Senior Vice President of Global Marketing, Hasbro, Inc. “With the most exciting big-screen installment yet, great programs from our publishing and digital partners and fantastic toys for TRANSFORMERS fans of every generation, we’re looking forward to the next 30 years of our favorite AUTOBOTS and DECEPTICONS.”