http://www.beet.tv/2009/07/youtubes-jordan-hoffner-on-metadata-paid-keywords-and-advertising-.html
Hollywood, Calif.--Jordan Hoffner, who directs content partnership deals at YouTube, was the keynote speaker at the NAPTE LATV festival last week. After his speech, Beet.TVs Daisy Whitney caught up with him to speak about metadata, paid search, and how channel partners can monetize their content.
Andy Plesser, Executive Producer