http://www.beet.tv/2009/07/eyewonder-pushes-standards-efforts-for-web-video.html
EyeWonder’s Universal In-Stream Framework, introduced last year, is an open standards platform that lets publishers deliver “in-stream ads” from EyeWonder and other ad technology providers. These type of offerings can help the industry in its quest towards standards. But for standards to work they need to be adopted by many. The need for standards and scale was echoed by many industry experts at last week's conference, including executives from Kraft and Google.
Daisy Whitney, Senior Producer